Working the China market can prove arduous given a lack of visibility.
China’s recent economic success has created a wealth of growth opportunities for companies targeting its domestic market.
Tapping into potential markets in China is no walk in the park however, as specific constraints and fierce competition stand in the way.
Pilot Fish, a strategic consultancy based in Hong Kong, can help navigate past these obstacles.
• PF advises luxury brands / wineries / spirit companies for a ‘harmonious development’ in China and the region.
• PF’s scope of service encompasses (but is no limited to) :
- Information, market intelligence directly from the field
- Advice, strategy, business plans, marketing plans
- Action, recruit and monitor local partners to implement defined strategy
- Protection, brand registration, trademark enforcement in China
• PF’s main client is the Bordeaux Wine Council for whom it handles marketing plans & programs as well as public affairs in Asia.
thomas.jullien@pilotfish.com.hk
